Wednesday, April 8, 2009

Here we go again..

I cant believe im about to type these words again....

Liz Mathews Jewelry Design will be showing at the August Buyers Market in Philly.

After discovering that I had indeed signed a 2-show contract with the buyers market, it took a few days for my bitterness (im not gonna sugar coat it) to wear off. While I am still scared to invest so much money into this show again, I have decided that IT WILL BE great exposure, a great opportunity to meet more artists, and the perfect time to debut all my new work. (right?!?!?!?!)

This time I am happy to be partnering up (for local purposes only) with The Foundling. I love, love, love Betsy's work, and look forward to having such a cool neighbor!

Over the past few days I have been reflecting on my first market experience, and already have a list of things I'd like to do differently. I think it will all help. Marketing, booth layout, promotions, displays... so much to consider.

One of the biggest obstacles i still face is deciding where I want to stay in Philly. Id LOVE to not have to pay for a hotel again, as this was the biggest expense from the show last time, aside from the booth fee. Do I get a hotel outside the city, commute from York, PA (my parents house) every morning, hop on the Amtrak? Any suggestions...?

Other things on my mind- branding my business. Is Liz Mathews the right name for a jewelry company? I wish i had come up with a catchy business name. Is it too late? In all honesty, the business is still SMALL. Now is better than later to switch, but do i really want too? And if so, what is the new name. Is it better to represent myself as a company rather than a one person studio jeweler? Looking at my end goal, I dont think marketing myself as a small, independent artist is the way to go. Will people still be able to find me, or remember me. Is it starting over from scratch?? How do you just switch names? These are just some of the the thoughts in my head. What do you think?

Name suggestions?


Laura Crawford said...

Good luck Liz! Hopefully, the 2nd time's the charm... As far as a new name, if you're worried about people being confused about the change, you could ease into it by saying "Such-and-Such Jewelry Designs by Liz Mathews."

Valerie A. Heck said...

I would stick with your actual name. Having a company name and your name can confuse people. I've read in several business books as an artist you should use your name. But it's up to you, goodluck!